By fostering a positive online presence, employees can contribute to both their personal professional growth and the broader success of the company. Additionally, employers should be cautious about using social media content as the basis for hiring, firing, or disciplinary decisions. It’s crucial to ensure that any action taken is based on objective, work-related concerns and does not unfairly target employees for their personal beliefs, political views, or non-work-related activities. This template is just a starting point, and you can tailor it to your company’s culture, needs, and legal requirements.
Your tone of voice summary doesn’t have to be hugely comprehensive, but examples are always good to illustrate your points. For example, if one of your tone of voice principles is that you’re friendly, that’s great because social media is a great place to amp up this part of your brand voice. But you need to show what this means – as well as the limits to being ‘friendly’ in this context – because everyone will have a different idea. It could be to share customer success stories, give a behind-the-scenes look at what’s happening at the company or to inspire the audience with ways to use your products. Establish clear rules for posting, including the tone and style your brand should use.
A 2-minute video outlining do’s and don’ts can be far more effective than pages of text. When your Social Media Policy is visible, accessible, and understood, it becomes a part of your company culture—not just a forgotten PDF. By collaborating, you ensure the policy is practical, enforceable, and well-rounded.
They guide your employees on what to post in case of an announcement for an event or an emergency. Every organization should take precautions to make sure their classified information isn’t shared recklessly on social media. But this is even more critical for government agencies like the U.S. As you review them, note how the key takeaways align with your own brand’s goals and compliance needs. Include guidelines on which AI tools are approved for use, and what tasks they can be used for. We’ve got a whole guide to AI compliance that can help you figure this out.
Social Media Guidelines
This way, their enthusiasm can be better harnessed with a conversation versus an email request to delete the rogue account. Whether you like it or not, employees will talk about your company on social media, and it’s their federally protected right to do so. I would start with Coca-Cola’s policy as a template, remember to be as specific as you can for your employees’ benefit, and tailor the policy to your company culture and industry standards. The content we share online reflects our school system, and we want people to have positive experiences when interacting with NYC Public Schools.
Employee Acknowledgment
Or your brand might list all your hashtags within the first comment of an Instagram post rather than the caption. Are there any words, acronyms, abbreviations or industry jargon you use in-house but shouldn’t in social posts? The language and grammar section should also cover regional nuances and inclusive language. For example, Sprout uses people-first language and universal phrases to promote inclusivity. We also avoid “common” idioms that don’t translate to a global audience. Just as you might be a bit more reserved in how you present yourself at work than among your closest friends, the same goes for your social media.
Why An Enterprise Social Media Policy Is Necessary
Let our top 1% design talent build your brand’s foundation in as little as 48 hours. When your visual system is locked in, someone can see your post on Instagram, a video on TikTok, or a professional update on LinkedIn and know it’s you in a split second. That kind of consistency builds trust and makes your brand feel credible and established. The rules you set here are the bedrock of your entire social media presence.